VISION
In our country, women are the most important people. They take care of the welfare and income of their families. It is clear that women are ranged in a higher postion, they stand above all the male Purpureans. In our country, men take care of the household. In Purpurea, we really want to be self-sufficient, so we want to make sure that our education is up-to-date. In one sentence, we can say that there are no weak citizens in Purpurea, we only want to make the world better with our own strong capabilities.
Purpurea is a strong and independent country. We have strong animals, such as polar bears and moose. The Purpureans are a strong population too. They have confidence and want the best for their country. We can say that they are very paternalistic. They would do everything for their queen Aricia II. Purpurea is not only a strong country but also a very peaceful one. There is a low crime rate so our population lives in safety. The inhabitants think that a strong tie between them and the animals is essential. They have a huge respect for nature.
That’s necessary because our nation is self-sufficient. We really need our nature to survive. The Purpureans are also materialistic and want to spend their money on luxury. There is quite some luxury in Purpurea, which means that we’re a prosperous country. Innovation is another important item in this country. We want our education to be up-to-date. In that way, we want to stand out from the rest of the world.
DNA
Place
* Local specialist ice cream parlours
* Totally homemade
* The producers have their own moose.
* In the farms of the manufacturers and in specialized parlours.
* In our local, luxurious casinos
* Delicious
* Healthy: can help cure diseases
* Personal touch: colour of the aurora borealis
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Product
Price
* Depends on the number of litres you buy
* May drop as well as rise
* Exclusive
* Depends on the number of moose and how much milk we can obtain from them
* No discount because it’s exclusive and luxurious * Depends on the availability of moose milk
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Product/service
* Healthy: combatting diseases
* Beautiful because it has the colours of the aurora borealis, which is the pride of Purpurea
* Features: Delicious, healthy (moose milk), colour of the aurora borealis
* Size: scoop, colour: every colour of the aurora borealis
* Name: Akullora
* For every age. It is something everyone has to try when they’re at Purpurea
* Difference: healthy, original, shows our pride for the aurora borealis
* Cost: €125/litre or €9 for 1 scoop
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Promotion
* Workshops where people can milk the moose under supervision and colour their own Akullora
* Museums around the Akullora
* Specialized stores
* Television spots
* Billboards in our 6 important cities and in our theatres & casinos
* Promotion during the whole year
Akullora
INFOGRAPHIC
